Sary
NOVEMBER 20, 2019
RIYADH: Saudi-based B2B platform Sary enabled SR1 billion ($266.6 million) of purchases for more than 30,000 SMEs in the past two years, Co-Founder and CEO Mohammed Aldossary told Al Arabiya on Thursday.
“Sary works on facilitating more than 60,000 shipments every month,” he added.
The company has multiplied its market share 10 times in 2020 compared to 2019, he said. The company’s current share of the public market is less than 1 percent, but it constitutes 80 percent in the modern wholesale market for the e-commerce business sector in the Kingdom, he said.
The company aims to expand in the Kingdom and the Middle East and expects to reach profitability in 2022, Aldossary said. Sary also plans to extend its business to categories beyond the consumer goods that it currently focuses on, he said.
Sary is a B2B marketplace that connects small businesses with wholesalers and brands in one place to procure supply efficiently, according to the company’s website.
It raised $30.5 million in Series B funding in May, leading Saudi Arabia’s total of $46.6 million and the MENA region’s $110 million, according to data from the Wamda entrepreneurship platform.
January 15, 2025
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The Story of Sary
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2018
Sary was Born!
Have you ever wondered what ‘Sary’ means? Firstly, Khaled and Mohammed started searching for the appropriate name. This process was underpinned by practical criteria including; short, memorized, identified, and easy names to pronounce in different languages. Secondly, the founders wanted a distinctive name that represents the movement and sustainability as a logistical technology company. After a while, they narrowed their choices down to a couple of names that would work logistically and take into consideration the company’s role in the future. Eventually, the name “Sayar” has popped up, after going through brainstorming and discussing it with friends “Sary” was the winning name.
2020
Sary is growing
This investment aims to support the company's expansion plan to new markets, through its digital platform, to connect business relationship owners, and emitters of supply easier, faster and relationship. This coincided with the efforts of the Kingdom of Saudi Arabia to combat the Covid-19 epidemic
2021
Sary raises $30.5 million Series B
Riyadh, Saudi Arabia 6th May 2021 Sary– the Saudi-based B2B digital marketplace that connects micro, small and medium-sized businesses (MSMEs) with a network of wholesalers and manufacturing brands to procure supply efficiently – today announced it raised $75 million in Series B funding.
2021
Sary raises 75$ million Series C
Riyadh, Saudi Arabia: 19th December 2021 The investment was led by Sanabil Investments, wholly owned by the Public Investment Fund (PIF), with participation from new investors Wafra International Investment Company and Endeavor Catalyst alongside existing investors STV, MSA Capital, Rocketship.vc, VentureSouq, and Ra’ed Ventures. The Company has raised a total of $112 million in funding to date.
2022
Sary expands to Africa
Riyadh, Saudi Arabia, 28th Feb 2022. Sary, the leading B2B e-commerce platform in the MENAP has announced its acquisition of “Mowarrid”, one of the leading B2B marketplaces in Egypt.
2022
Former Google Executive Ivan Yakovlevich to join Sary
Riyadh, March 14, 2022 - Sari, the leading shopping platform for businesses in the Middle East, North Africa and Pakistan, announced that Ivan Yakovlevich, a former leader of Google - Middle East and North Africa - has joined its board of directors.